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Customer Feedback Log

This document tracks customer feedback and how it shapes product decisions.


Southern Spechem — December 2024

Session: MVP Pivot Discussion

Date: 23 December 2024
Attendees: Customer Stakeholders, Pebble Team


Key Decisions

Decision Impact
DMS is parked Deduplication MVP on hold; revisit later
Priority shift to Email Orchestration New MVP focus on Email Classification & Task Orchestration
CRM evaluation in progress Odoo/Zoho under evaluation (not MS Dynamics)
ERP is dual-system Focus RT (current) + Business Central (implementing)
Multi-entity structure 3 legal entities with separate GSTs and databases

Customer Context: Southern Spechem

Attribute Detail
Business Type Chemical distribution/manufacturing
Entities 3 legal entities with separate GSTs
CRM Status Evaluating Odoo and Zoho CRM
ERP (Current) Focus RT
ERP (Future) Microsoft Business Central (implementation in progress)
Database Setup Separate databases per entity

Feedback Summary

[!IMPORTANT] Core Need: Automate email triage and create tasks in CRM/ERP based on email classification.

What the Customer Needs

  1. Email Aggregation — Single inbox monitoring across sales, dispatch, and support mailboxes
  2. AI Classification — Automatically route emails to CRM (sales enquiries) or ERP (dispatch, orders)
  3. CRM Integration — Create/update leads in Odoo or Zoho from classified emails
  4. ERP Integration — Create dispatch reminders and order follow-ups in Focus RT / Business Central
  5. Task Tracking — Assign task IDs to emails for tracking and escalation

What the Customer Does NOT Need (Now)

  • Document deduplication
  • OCR/scanning workflows
  • AI assistants or chatbots
  • Contract analysis

Resulting Changes

Document Change
MVP Scope Email Orchestration & Visual Kanban prioritized as Phase 1 (POC)
DMS MVP Parked — original deduplication scope preserved for future (Archive-DMS)

Action Items

  • Finalize CRM choice (Odoo vs Zoho) — pending customer decision
  • Confirm ERP API access for Focus RT
  • Business Central API connectivity assessment
  • Document multi-entity database mapping

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